Every business has cycles. The wind is at your back one season, and in your face another.
While “getting while the getting is good” is important, not giving it back when things are tight is equally important. Losing money is not an option in any season. Either reduce your fixed expenses in your off season, or diversify for other income when your original business gets slow.
Make a little money when things are slow, and a lot when things are good.
Amen!
I would rather strive for no slow times. Always make money and reconize when the time is right to step away or step closer to your dreams by taking the necessary actions to your goals. the right time is not coming it’s here now.