Most companies fail because sales are not high enough. Once you strengthen your competitive position with adequate innovation in the product, delivery, or other value, then you have to look to your sales department to get people actively engaged with your company – to make sales.
Are they trained well? How often?
Do they have a sales system? Does it work?
Do they know that system? Can they demonstrate it for you?
Are they prepared? Would you buy from them? How do you measure their results?
What are you doing to support and improve your sales department?