Boring goals don’t motivate people – they bore them.
“OK everyone. Our goals for this year are to grow by 7%….”
Yawn. “zzzzzzzzzz”
“OK everyone! We are going to do something that some who don’t know us will think is impossible! We are going to _________________!!!”
“This is how…This is your part….What are your ideas?….This is how I am going to help you as the leader…..I’m ALL IN!”
Provide adventure to your team!
I like to work for someone like that!
That’s a pretty broad stroke.