If you do a good job or provide an exceptional product worth talking about, you’ll get leads from the Gods – referrals. Because referrals are free, it means you can mine the market deeper for leads you do pay for and your blended rate will still be at or below your allowable cost.
Are you good enough to get referrals?
One of the things I have learned recently is how you can use Case Studies, Before and After Photos and other tools on our web sites to create our own referrals.
We posted a couple of stories ad photos on crawl spaces, and BAM….the leads started rolling in. We create and validate our own expertise. What an awesome tool the internet can be.