A violinist sat on the floor in a train station with a hat out in front of him. Most people ignored him, some threw a few coins in the hat. A young girl stood mezmorized for a few moments until her mother grabbed her hand and pulled her away; “Don’t stare honey”.
That night, the same violinist played at Carnegie Hall to a sold out crowd for $300 a ticket. He was the best in the world.
What was the difference? At the train station nobody knew who he was and assumed he was average or no good. At Cargnegie Hall he was advertised as the best in the world – they knew his story.
Do your customers know your story? Does that story get there before your proposition doesBourne?
I have heard this story before and I love it every time I hear it. It’s a good reminder to let others know about our company awards and accomplishments that sets us apart as the “Maestro” in our business!
Wow! I really like this one! Perception truly is reality. It isn’t what we think, or even what we know, but how others perceive us, that is THEIR truth. Hence…becoming famous in our markets creates a mass perception that precedes us!