North of break-even – far north

Larry Janesky: Think Daily

What is your break-even number? Figure it out.  What are your fixed costs? What is your average gross profit margin?  BE = FC / GPM

If you are north of BE, then you’ll make some money.  But the farther north of BE you are, the more your net margin will be on each dollar of sales.

Figure your break-even.  Monitor it as it changes.  Influence it by making changes in your costs.  And stay north! 

Far north!

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