Did you ever start a non-profit by accident? Maybe it’s the business you’re working on now.
If you’re breaking even now, congratulations! You are successfully managing 90%% of your cash flow.
Now just tweak it to get a little better at offense – 2%% more efficient at marketing, 3%% better at sales, 2%% better at converting phone calls into business. Then get a little better at defense – 2%% better at productivity, 2%% better at quality, and 2%% better at reducing materials and overhead costs.
Bam! You’re profitable!