A year ago there was a run on toilet paper. Supplies were low – so what did everyone do? Buy more! – Which only made the problem worse of course.
Tesla’s Cybertruck is back-ordered for two years. So what do people do? Get on the waiting list.
There are a few psychologies at work. Social validation and fear of loss, and they are very powerful.
How do you encourage your customers to buy what you have NOW by telling stories?
Good Morning Larry,
You are absolutely correct, fear is a great motivator in the short-term; however, it has a very negative long-term effect. Have a good day!
As an arborist I inspect to see what I can provide to improve safety to people, structures, and vehicles on each property. Then I check to see what I can do to protect a client’s investment on their landscape. Both will save lives and money in the long run. I share stories of storm damage and pests that are devastating our trees in our area. However, there are certain times of the year providing a specific service can benefit the tree or shrub the most.