It’s easy to think that our competition is explicitly out to hurt us. Going to work can feel like a personal battle. But the reality is that they are just trying to grow their company and win customers like you are. The marketplace is a game, and for the sake of the winners – the customers, you have to play it well.
“Men are not against you, they are merely for themselves” – Gene Fowler
Think about the customers you want. Thrill them, and you win.