Selling is critical for any business. You have to persuade someone (many someone’s) that the benefits outweigh the cost.
How do you communicate the benefits?
Kevin King
5 years ago
The bitterness of poor quality remains long after the sweetness of low price is forgotten…
Keep well Larry.
Myrsini Papoutsis
5 years ago
You communicate the benefits by showing your customer why your product/service is better, faster, cost effective, what makes it unique, why its the best they can’t live without and why its better than your competition along with excellence in customer service which builds trust and loyalty.
Kurtis
5 years ago
We ask them “why?”, and listen to them closely for that very personal and specific emotional reason – their Customer Why. That’s the most important benefit to them, so we let them say it.
Then we keep that at the center of the conversation by connecting their Customer Why to the solution that will accomplish their goal and how our product’s features ensure the solution will work and last.
“If you want to be able to safely play basketball in the driveway with your kids, then you need to lift, level, and stabilize the uneven concrete. PolyLevel won’t wash out, won’t dry out, and will compress poorly compacted underlying soil as it lifts for a permanent solution to your problem.”
The bitterness of poor quality remains long after the sweetness of low price is forgotten…
Keep well Larry.
You communicate the benefits by showing your customer why your product/service is better, faster, cost effective, what makes it unique, why its the best they can’t live without and why its better than your competition along with excellence in customer service which builds trust and loyalty.
We ask them “why?”, and listen to them closely for that very personal and specific emotional reason – their Customer Why. That’s the most important benefit to them, so we let them say it.
Then we keep that at the center of the conversation by connecting their Customer Why to the solution that will accomplish their goal and how our product’s features ensure the solution will work and last.
“If you want to be able to safely play basketball in the driveway with your kids, then you need to lift, level, and stabilize the uneven concrete. PolyLevel won’t wash out, won’t dry out, and will compress poorly compacted underlying soil as it lifts for a permanent solution to your problem.”