If your business is too unpredictable, it is not scalable.
Only when you know how your marketing will perform, how your people will perform and behave, and what your costs are can you scale your business.
If you don’t really know how things are going to go today, you can’t grow with any sense of certainty.
The way you have it going now, is your business “predictable”?
Very goods point. I understand this as my business is not scalable. It is a nightmare. Not all businesses areas are scalable but, there is prosperity in the uncertainty if you are able, and prepared, to think on your feet. But it comes with stress and risk.
Cheers Phillip.
Hey there my brother!
After 28 yrs of “not predictable or scalable “ I’m finally getting why its important