Are you competing with other companies in your industry by doing business the same way they do? By offering the same thing they do? By having a company structure the same as theirs? By treating your employees the same way they do? By communicating and advertising in the same channels with the same messages they do?
If so, you are trying to beat them at a game they are trying to beat you at. Instead, what if you did it differently – not to beat them, but to add value by creating something new?
If you are creative enough, you won’t have to compete – at least not head to head. When they catch up, you’ll have to re-create – something new again.
What can you do differently?
Every coin has two sides or two sides of the same coin meaning there are different ways of looking at or dealing with the same situation.
Genious
Communication to solve a problem is communication regardless if it goes down between a leader and its emlpoyees, two partners or a husband and wife.
Understood Larry ! Wow! Never thought of it that way in past, but sure makes sense now 🙂 Thank You for developing SOE for us all. Now…I have one place I can study from and get cutting edge business techniques to build a successful business that are proven. We can clear a lot of old programs out of our bookshelves and have one powerful source that our whole team can use 🙂
I’ve been teaching for years the concept that if you aren’t different from your competitor, then there’s really no reason the industry needs both of you. Eventually someone loses when there is little differentiation. Thank you for these brilliant posts.