What is your overall strategy for finding and serving your customers? What is your current strategy?
If you are thinking “What do you mean, what is my strategy? What kind of question is that? I’m not considering that right now,” then it’s what you should ask and consider right now.
Strategy affects your cost, your competitiveness, your market position, your growth and just about everything else. Get together with your team, and ask the obvious question that rarely if ever gets asked – “What’s our strategy?”