Your employees see what is really going on inside your company.
Do leaders care? Do their coworkers care? Who cares and who doesn’t?
What are the internal standards and can they be proud of them?
Is it clean? Is the thinking short-term or long-term?
How is the sausage (product) made?
The reason all this matters, even if customers don’t see it, is because that’s what drives employee behavior.
That’s what makes them stay or not. That’s what makes them care or not. That’s what makes them want to do their best or not. And that’s what is behind your sales staff’s conviction and belief or not.
Great companies are great at their core; inside. And that, like most everything else, has its source in leadership.