Culture is king.
You get what you tolerate.
You have to use small things as an example of what and how we do it here.
Sweep the floors. Paint the walls. Call people on their dress or language or driving or cleanliness.
Talk about it. Communicate. “Guys, if we can’t get the small stuff right, how can we ever get the big stuff right? I’m committed to building a great company and I need your help…”
Had to look twice – I live in Pittsburgh. The image above this email is of the front of the landmark William Penn Hotel that’s downtown. Quite a fancy place!