One salesperson goes out and is only comfortable selling half of your product line.
One never sells an important product because he doesn’t think it’s that important.
One doesn’t sell much at all because he never asks for the business.
One has low goals and is satisfied with a low paycheck.
One doesn’t understand a given solution so he can’t explain it so he never tries.
None of them are motivated by a leader/trainer/cheerleader who brings the best out of them.
Together, these salespeople ARE your company, despite what you think you are to the public. They determine what gets sold, what doesn’t get sold, and how much of it gets sold.
If you want to turn your company around, turn around your sales department.
If you don’t know how, find someone who does.
I’m new to sales/marketing but I know the technical aspects of my job and can explain it in layman’s terms to the public because I spent years conducting the field work myself. For years it was my job to go out in the field and interact with the public and I was good at it. That’s why I got this sales/marketing role. I know my business (environmental investigation and remediation). I’m working on building relationships and getting in front of the right people. But I’m struggling with actually closing any deals or even getting an opportunity to bid on projects.
Great message, and even better photo!
That picture is pretty close to the sales awards dinner last weekend here at CTBS.
Please make your book available on Apple Books that is where I read all my books. Thank You 😊