If you are losing money your company is in danger of going out of business when they run out of money.
If you are breaking even, you are in danger, although less than losing money.
If you are making a very slim profit, you are ok, but very close to losing money, so, close to danger.
If you are making a great profit you have money to invest to grow, and far away from danger when things turn against you.
Are you in danger, or are you safe?
How safe?
This is a great way of viewing things and it really is true.
During COVID as we lost 80% of our business; I found THINK DAILY and started sending it to my leadership team. I called Larry he returned my call and sent me some material for us to focus on the disciplines. We still read THINK DAILY (daily) and still are very thankful for this tool to inspire good business disciplines and thoughts. We have not only recovered but have grown by 100% and are a whole different company using innovation and daily hard work. I would attribute THINK DAILY as a key part of the recovery. It has been a blessing and a real shout out to Larry for taking the time to call encourage and send us materials to assist in the survival and then rebuilding efforts. You are making a difference!!