The next classic idea from my School of Entrepreneurship is the antidote to the problem that “you don’t scale”. If you work 12 hours a day and still feel like you can’t get it all done – you are doing it wrong.
You have outgrown your winning strategy of working harder and longer and doing “anything” to succeed. That’s for year one – and you are past that now. You need to live.
The business should serve your life, not be your life.
If you are the central communication switch for everything and everyone, you are going to wear yourself out.
Why did you start this business? To have a better life in some way, right? Well if it’s making your life worse, you are doing it wrong, and you need to learn how to own and operate a business that serves your life.
What you need to do is make your job smaller, so you can do it very well in (40-50) hours a week.
How? Hire some people and delegate and empower them to each run a part of the business. Pretend you are trying to make your job obsolete. Cut off chunks of it and give it to others.
This is just one post. I can’t give you the full lessons here. But I bet you’re saying something like – “I can’t find good people”. There are millions of good people out there, they just aren’t working for you yet. You have to make the kind of place and be the kind of person others want to work for. You have to compete with other employers and win.
You might also be asking “I can’t afford to pay anyone”. Well raise your prices or sell more so you can.
“I can’t raise my prices”. You have to add value so you can.
“I can’t sell more”. Become a better marketer and sales organization.
“I can’t” (you mean you won’t) If that’s true, then get into a different business – or close up and go get a job where you can do what you do best and not have all this responsibility and risk.
You can. You just have to learn how. It may not be easy, but you signed up for this, and you must do it.
Other people who are making it aren’t better than you, they just know things you don’t know yet.
thesoe.com
“I can’t” (you mean you won’t)
AMEN Sir….
We are the highest of our competitors, by far. And yet we were 200k over our sales budget last month when our competitors are slashing prices to stay busy.
This was awesome I needed this to day this was powerful thank u
“Gosh darn” Larry you just know how to fire me up for the day!