The Ad for the Ad

Larry Janesky: Think Daily

A headline is the ad for the ad. 

It tells people whether they should read or look at the rest.

The right headline can make an advertisement perform twice as well or more than the wrong headline.

Do you have the right headline?

tom matthews

Fantastic concept. “Ad for the ad” is a simple and powerful strategy for marketing. Like a well-crafted headline on a news article, a reader/viewer/user will notice your ad and want to learn more. This is an excellent way to stay consistent with a brand.

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