Some business people are not very creative and produce less ideas than they should. Some produce lots of ideas – more than they can truly execute on.
Great ideas need wings – and landing gear. Ideas themselves don’t produce or solve anything. You have to execute. In doing so you’ll find out if it was a good idea or not. Many ideas solve a problem and produce more and different problems.
In trying to solve those problems you come upon new ideas and new solutions.
Are you light on ideas (better get reading, watching and hang around some new people) or heavy on ideas and light on execution?