That’s where you enter the customer’s mind – in the conversation they are already having.
What is their worldview of their problem (or what you do or the benefit you provide)?
Don’t try to change their mind with marketing. Enter the conversation they are having first, so you have a chance to sell your alternative.
Larry “Robert Collier: Janesky! The parallels of our life-long journey path is scary.
” Always enter the conversation that is going on in your prospect’s or client’s mind.”