If I get ten leads at a given marketing cost of $300, and sell three of them for an average of $400 each, then my total sales are $1200 and my marketing costs are 25%. I may not make any money.
But if I can sell five of those leads for an average of $500, then my total sales are $2500 and my marketing costs are 12%. With costs that are 13% lower, it will be a lot easier for me to make money.
If I sell well, my marketing costs as a percentage come down. If I sell poorly, my marketing costs go up.
So the question is, how good is your company at selling?
How will you get better?
Grateful to be on your team, Larry!
Nice shout out to Goose. He is great! I sit near him. He is amazing on the phone. He really cares about the customers and his team. He is a really great addition to the CTBS.
Awesome perspective.