Should I raise my prices? Can I?
Your ability to price your product or service depends on your ability to sell it.
Marketing, your message and brand, your sales effort/people, how you build value, how you communicate, your reputation….it all affects your ability to sell.
So if you can’t sell it, you’ll have to lower your prices until you can. If you can sell it, for these and any other reason like demand, then you can raise your prices.