Building Value in Your Sales Presentation – Pt 1

Larry Janesky: Think Daily

As you show how you are different and better, tell them that other suppliers skip this step (use lesser/inferior _____ ) so they can save $__________ (assign a dollar value).

Ask them, “Is buying the cheapest ________ in your best interest?”

Howard Tatge

Seldom are good things cheap or cheap things good. I wonder where I got that from?

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