When you own a business it’s easy to get sucked into doing a LOT of stuff. Heck, it’s easy for anyone these days. We’ve talked a lot about making your job smaller so you can do what remains very well. We’ve talked about choosing a path and saying no to all others.
You can’t simplify your life by being hyper-efficient – so you can do more stuff. You can only simplify your life when you STOP doing things.
Do less things. What will you stop doing?
Love it! Keep it simple with your clients. When they ask “what time is it?”, don’t tell them how clock works.