Bad news = profit

Larry Janesky: Think Daily

Most businesses make money on others’ bad news.  The muffler shop, the dentist, the fireman, the basement waterproofer (me!), the pothole filler, the body shop, and millions of others.

What problems do people have that you take away?

BA

We also like to get as much distance from our competition and build that added value like you have mentioned in your previous messages. Being proactive instead of reactive is a great way of stopping those bad news things from happening. It’s great making money on the proactive side not so good on the reactive side. if we can get the message across to our prospects first we may not have to see that reactive side as often as we do.

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