These days we use the term “brand” to mean lots of things including quality, experience, and philosophy underlying your business. But the American Marketing Association defines brand as a “name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.
What’s your visual brand? Does anyone have any reason to remember it? Is it “sticky”?
Hey Larry, thanks for the shout-out. It was my pleasure to be associated with your fine organization. I learned a lot of marketing methods and made quite a few friends in the process. Take care, Gary