You need to know this. You will be a misguided leader to the degree that there is a difference in what you think your customers think and what they really think.
So, what do they really think?
Find out.
Jim Moon
12 years ago
Hey Larry,
Great point. I have considered using survey companies such as Guild Quality, but we do have our own survey that we send. I am leary of surveys though, and wonder what your perspective is on them. My barometer for what our customers “think” is to stay close to our installers, they hear it all, and to put myself in a home show booth and really engage past customers.
Hey Larry,
Great point. I have considered using survey companies such as Guild Quality, but we do have our own survey that we send. I am leary of surveys though, and wonder what your perspective is on them. My barometer for what our customers “think” is to stay close to our installers, they hear it all, and to put myself in a home show booth and really engage past customers.
Your thoughts on surveys?
thanks,
Jim Moon