When it comes to your products and services compared to competitors’ products and services – what’s the truth? Are yours better?
(And if the truth is NOT in your favor, then you need to go back to the R & D phase)
How does your customer know that? Communicating the truth to people it matters to is perhaps the most important thing you can do to grow your company. How’s it getting done?
You can communicate as much as you want if their mind is set and they think they know better.
The truth is the history always repeats itself.