If you are an expert on offense (marketing, positioning, sales), get an expert on defense (operations, controls, production).
You need expertise in both.
Which is your strongest? Weakest?
What are you going to do about it?
If you are an expert on offense (marketing, positioning, sales), get an expert on defense (operations, controls, production).
You need expertise in both.
Which is your strongest? Weakest?
What are you going to do about it?