Earn my attention – don't steal it.

Larry Janesky: Think Daily

You know the difference.

85% of people said they think less of a company when they interrupt them without their permission.  It damages your brand.

Give people something they value before you take something they value (like their time).

Michelle Norris

🙂

Chris

Yelp! is famous for this. Their business development reps call my cell phone at least 1-2 times per month. We decline their paid services and they keep calling. I was in business development early in my career and I never cold called prospects relentlessly. I am totally turned off by Yelp!

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